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If choosing inline section (widget) or gallery, position the widget on the page. One of the most important decisions you need to make is where to place you shop the look features on your site. The best approach is to spread them out throughout your site. Support was needed when customising this app for my store
- You can expect that all existing features will continue to be free.
- So, always make sure to match great product details with stunning visuals.
- This is because customers that may have only intended to purchase one product will instead buy 2-3 products, resulting in a larger sale.
- Support was needed when customising this app for my store
and the team was VERY helpful in helping me achieve what i needed to achieve.
- This strategy works because it allows you to feature your products anywhere on your site.
and the team was VERY helpful in helping me achieve what i needed to achieve. One example of how a tiny element scaled across multiple categories was the ‘Variant callout’. The variant callout was a single line text callout in the Details/Browse page which would display the most primary decision-making factor for purchasing a product.
When you use the shop the look feature, you can significantly increase your average order value (AOV). This is because customers that may have only intended to purchase one product will instead buy 2-3 products, resulting in a larger sale. Installing “Shop The Look” is like hiring an entire sales team that works to style and upsell your
customers 24 hours a day, 7 days a week. When we started building the ‘Shop the Look’ construct in 2017, we designed it for the Lifestyle & Fashion category. There was a huge demand for trends and looks in our customer base.
Complementary products are part of a strategy known as cross-selling. In cross-selling, you use related product suggestions to boost sales. According to a study by the Harvard Business Review, some https://shopthelookapp.com/ major brands report as much as 70% of their sales coming from cross-selling or complementary products. Using the shop by look can help you entice customers to purchase more by giving them the right options for their needs. The existing experience to shop a collection of products was not optimized in terms of user experience. A merchandiser would create a simple collection widget which contained a set of product listing IDs.
Over the long term, your customers may see discounts negatively. As you can see, the site displays the finished look along with the individual products that make up the look. Customers can choose to buy individual items or the full package. When your customers shop by look, they get a chance to see the various styles and combinations your store has to offer.
In Electronics and Appliances, it would fetch the warranty info, and so on. Shop products across fashion, beauty, home, fitness and more. Unlock additional revenue from your Shopify store in minutes with SellUp. The above guide will help you create a “Shop the look” on your Shopify store using the SellUp app.
Recurring and usage-based charges are billed every 30 days. For our full privacy policy, including affiliate partnerships, advertising, and commissions disclosures, please visit the privacy policy section of our website. Supporting Shopify merchants worldwide with useful apps. A better solution is demonstrating all these products on a model provided they are wearable.
By looking at the app store rating, the number of reviews, the app’s top features, and other subjective parameters, we have curated the best lookbook apps. We hope this will help you in your research to pick the best app for your store. Bundle and combo discounts go hand-in-hand with shop the look features. According to HubSpot, discounts can drive short-term sales. You must, nevertheless, be careful with using discounts as a long-term approach.
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Notice the use of the term “complete the look.” This idea entices customers to purchase the top along with a great pair of pants to round out their outfits. Rhaika gets it right because they feature an individual product on the main product page. Then, they feature great combinations at the bottom, giving customers ideas of how they can combine the original product with various looks. You’ll increase your sales by encouraging customers to add more items when they Shop the Look. Every fashion and clothing store can benefit from a Shopify shop the look app. Many customers are visiting your store in need of a whole new outfit and wardrobe makeover – Shop the Look makes it easier than ever to find what they’re looking for.
Your customers are happy that they’ve found a whole new outfit or living room that suits their taste, and you’re happy that you’ve sold multiple products without even trying. Shop the Look pairs with beauty stores just like foundation pairs with primer. You can even sweeten the deal by offering discounts for customers who purchase multiple related products. Kerrits is an equestrian-wear specialist selling classic riding apparel for every horse enthusiast. They use a “buy the look” feature to show their customers matching items, and also make it easy to adjust the size and color of each item all on one page. Buyers can then add all products to their cart with one simple click.
Shop thousands of products tried and styled by real people.
Lula Fox is a makeup company with a clever Shopify Shop the Look page on their store where customers can choose to shop a whole range of different looks. From “simple summer essentials” to “all about eyes” and everything in between, Lula Fox encourages customers to choose a style they are interested in rather than a product. Glow Fashion is a women’s clothing brand that offers trendy items for all walks of life. This brand aims at customers of all demographics and socioeconomic levels. Lush Décor gets it right by inspiring customers through their lookbooks.
Within the fashion industry, it’s been an absolute game-changer for creators who want to sell their latest looks and trends and connect with their audience. Regular retail stores use upselling techniques all the time to encourage customers to spend more. Mannequins are used in every fashion store to show customers just how well a shirt and jacket pair together, and there’s no reason your e-commerce store should be any different.
Adding a Shop the Look feature to your store is a great way to increase sales as it relies on upselling and cross-selling – selling more to customers you already have. This is a great sales technique, as you statistically have a 60-70% chance of selling to an existing customer, and only around a 5-20% chance of making a sale to a new customer. As well as increasing your AOV, Shopify shop the look can also help your brand increase its conversion rate.
Please note that the button must be prominent, so customers click on it. Therefore, customers get specific product suggestions based on the individual item they view. Please consider including shop-by-look features on individual pages whenever possible. In doing so, you can use shop the look features to enhance your customers’ interest.
Olive et Oriel has created several decoration options to give customers inspiration. Customers can either go with the curated options shown in the shop or use these options to create their own. The aim is to provide customers with various alternatives. Ultimately, Olive et Oriel take the guesswork out of creating a beautiful combination to suit any type of home décor.
We completely understand your frustration and if it was up to us, we would keep everything in ShopLook free forever. The reality is that doing so would require us to shut down ShopLook for good as we can no longer continue to support the costs on our own (which we have been doing to-date). To clarify, the ability to add images from camera roll is NOT a premium feature and remains free. You can expect that all existing features will continue to be free. We can see Olive et Oriel getting it right again by including the “shop the look” button instead of directly displaying the gallery. This strategy works because the product page looks crisp and clean without sacrificing any features.
E-commerce merchants are at a disadvantage in that they can’t physically interact with their customers. Tools like Shopify shop the look help you create more of an in-person shopping experience for your online store. This in turn helps build brand trust and gives customers a better understanding of what you’re selling and how to use your products. When adding Shopify Shop the Look to your store, it’s important to use products that go together. If a customer is looking at a certain style of dress, make sure the shoes you’re adding to the look will suit their style as well.
For more information, see the developer’s privacy policy. Take a look at these stores and how they make the most of Shop the Look. It’s important to update and refresh your looks regularly. Letting looks linger for too long may cause sales to slow down.